The New Queensway

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Situated just a stone’s throw from Hyde Park, in a district of London that is already home to a vibrant multi-faceted community,The Whiteley is going to re-imagine not only the Grade II listed building that was once Britain’s first ever department store, but also Queensway Parade opposite, re-energising its reputation as a compelling central axis for a discerning global mindset.
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Cultural Synergy

The transformation of The Whiteley and Queensway, London, provides an opportunity for effortless modern living, while respecting the heritage of not only the original building, but also one of the most colourful and well connected areas of London.

The next phase in the grand £3bn redevelopment of Queensway, Bayswater has planning approval granted for The William, a major new mixed-use development set to transform the northern end of the Central London high street.
 
Designed by world-renowned architect Foster + Partners, The William will deliver six floors of Grade A office space spanning 90,000 sq. ft. alongside 21,000 sq. ft. of shops and 32 new homes, 11 of which will be affordable. Work is due to start on site in 2023, with completion expected in 2026.

“IT’S MY INTENTION TO KEEP THE AUTHENTIC COSMOPOLITAN AND CULTURAL ASPECT OF BAYSWATER ALIVE ON THIS PROJECT.”
MARCUS MEIJER
FOUNDER AND CEO, MARK
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Bayswater
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Belgravia
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Hyde Park
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Kensington Gardens
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Kensington Palace
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Knightsbridge
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Mayfair
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Notting Hill
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Royal Albert Hall
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Serpentine Galleries
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South Kensington
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V&A Museum
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Westbourne Grove
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Kensington Palace Gardens
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Kensington Square Gardens
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